[Responsibilities]
- Have a strong connection with local media and international communications
- Develop a marketing communications plan including strategy, goals, budget, and tactics
- Develop media relations strategy, seeking high-level placements in print, broadcast, and online media
- Coordinate all public relations activities and directly lead social media team to engage audiences across traditional and new media
- Leverage existing media relationships and cultivate new contacts within business and industry media
- Manage media inquiries and interview requests, and execute weekly monitor, analysis, and community basis
- Create content for press releases, byline articles, and keynote presentations
- Evaluate opportunities for partnerships, sponsorships, and advertising on an ongoing basis.
- Build relationships with thought leaders to grow industry awareness
- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them